Channel Technologies

In 2023, nearly 98% of event organizers planned to host at least one in-person event, 85% aimed for three or more, and 35% targeted ten or more. Clearly, corporate events are more prevalent than ever, leading decision-makers to receive a steady stream of invitations and make highly selective attendance choices. This makes audience generation particularly challenging, even with solid marketing efforts. Having extensive experience in audience generation services, we’ve seen a notable shift in attendance trends. Previously, sending 1,000 invitations might yield 50 attendees, but today, that number has dropped to just 20—a striking 60% decline. How can you increase your event’s visibility and make it the preferred choice? Let’s explore some effective strategies. Key Strategies for Event Audience Generation 1. Create Specific, Focused Content Imagine you received two invitations on similar topics. One says, “Join us for a discussion on digital transformation,” and the other ...

P icture your team as a well-coordinated machine. It runs smoothly when all parts are working together seamlessly. But if key components start to malfunction or are neglected, the entire system slows down or even breaks. Similarly, in today’s fast-paced business world, neglecting employee engagement can cause serious disruptions in performance and productivity. Employee engagement isn’t just a fleeting trend—it’s a vital factor in driving business success. If you think hosting a yearly event or scheduling monthly activities is enough, it's time to rethink. With only 20% of employees globally feeling engaged at work, it’s clear that real engagement goes much deeper than occasional events. What is Employee Engagement? At its core, employee engagement is the emotional commitment an employee feels toward their company and its goals. Engaged employees aren’t just physically present—they are motivated, loyal, and actively contributing to the organization. This results in increased pro...