Channel Technologies

Channel partner management is no longer optional for businesses looking to scale - it is a necessity. But all this interconnectedness and sharing of data brings its own cybersecurity threat, which is increasing significantly as well. Cyberattacks can compromise the sensitive ecosystems of partners, thus compromising business reputation and continuity apart from data integrity. To this, an organization should ensure higher cybersecurity aspects. Here are the ways business can ensure that channel partner networks are safe and resilient. Main Cyber Threats to Channel Partner Management 1. Data Breach: In this case, there is a possibility that encrypted sensitive information may leak owing to the unsecured data sharing protocols between businesses and partners. 2. Phishing Attack: Commonly referred to as man-in the-middle attack, cyber attackers get into the credentials or sensitive information by having a look at the partner's communication channels and then manipulate the in...

  In today's fast-paced digital landscape, businesses are constantly looking for creative ways to connect with their audience. The most effective method that has emerged is meme marketing. Memes, through humor and reliability, can capture attention and cause conversations in ways traditional marketing often cannot. Here is a guide on the ins and outs of meme marketing and how you can use it for your brand.   What is Meme Marketing? Meme marketing utilizes memes to market a brand, product, or service. A meme is often a funny image, video, or text shared across social media. Using memes in your marketing campaign will help you tap into popular culture to connect with your audience on a more personal level. Why Use Memes in Your Marketing Strategy? 1. Increased Engagement Memes are shareable per default and can lead to an increased engagement rate in any social media. So, upon seeing a meme by a user that he or she identifies with or finds funny, there becomes more a...