The Evolution of IT Channel Partners: Adapting to Industry Shifts
The IT channel partner ecosystem has undergone significant transformations over the past two decades. Factors like emerging technologies , shifting market demands , and changing customer expectations have reshaped the role of channel partners. This blog delves into how these changes have influenced the evolution of IT channel partners and the opportunities and challenges they face. Key Milestones in the Evolution of IT Channel Partners 2004-2010: The Era of Transactional Value During this period, IT channel partners primarily focused on providing traditional IT infrastructure, such as on-premise hardware like servers, storage, and networking equipment. Their role was largely transactional—acting as intermediaries between vendors and customers , ensuring product availability and logistics. The focus was on offering competitive pricing, with minimal added value. 2010-2015: The Shift to Managed Services The rise of cloud computing and SaaS shifted the IT channel partner mode...